VANILIA art direction campaign, lookbook & brand story

For Vanilia I depicted the Zeitgeist in attractive and effective campaigns. Always 100% fashion but with an eye for the reality and poetry of everyday life. With subtle references to sustainability, a dedicated mission of the Dutch fashion brand.

Lookbooks are a critical factor for the commercial success of a collection. So full focus on the clothes with powerful poses. Tasteful styling. Subtle hair and makeup. And truly original in casting.

People are at the heart of Vanilia. From seamstress to quality manager. From lab employee to cook and gardener. I created the visual language for their personal stories. Every story revolved around a core value such as sustainability, craftsmanship or service.